YouTube bổ sung thêm dữ liệu phân tích về lượt xem và doanh thu

 YouTube đang tìm cách cung cấp cho người sáng tạo nhiều dữ liệu hơn về hiệu suất video, bao gồm các báo cáo chi tiết về nguồn lượt xem và doanh thu.


Ngoài ra, YouTube có kế hoạch tích cực hỗ trợ người sáng tạo tạo ra các ý tưởng video mới bằng cách thêm các báo cáo về xu hướng.


Các tính năng này được xem trước trong một video mới trên kênh Creator Insider của YouTube, kênh này cung cấp “thông tin cơ bản” về những báo cáo có thể trông như thế nào khi chúng có sẵn.


Một số báo cáo đang được tích cực thực hiện, trong khi những báo cáo khác đang trong giai đoạn lên ý tưởng.


Dưới đây là thông tin thêm về dữ liệu phân tích mà YouTube dự định tung ra vào cuối năm nay.

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 Năm ngoái, người tiêu dùng đã chi 861,12 tỷ đô la  cho các thương gia trực tuyến chỉ tính riêng ở Hoa Kỳ - mức tăng đáng kể 44,0% so với cùng kỳ năm ngoái. So sánh với mức tăng 15,1% vào năm 2019. Tỷ lệ đó tăng gần gấp ba trong vòng một năm! Với những con số đó ở một góc nhìn nhỏ, không có gì ngạc nhiên khi sự cạnh tranh giữa các nhà bán lẻ trực tuyến ngày càng tăng, thì sự cạnh tranh về PPC và quảng cáo trực tuyến cũng vậy. Các đại lý đang chịu áp lực rất lớn trong việc cung cấp kết quả và lợi tức đầu tư (ROI) cho khách hàng của họ. Tin tốt? Với chiến lược phù hợp, các doanh nghiệp nhỏ có thể đối đầu với các thương hiệu lớn khi cạnh tranh PPC. Một số mục tiêu PPC phổ biến nhất và các chỉ số hiệu suất chính (KPI) được sử dụng để đánh giá sự thành công của một chiến dịch bao gồm: Tổng số lần nhấp Tỷ lệ nhấp Chi phí cho mỗi lần nhấp chuột Tạo khách hàng tiềm năng Chi phí cho mỗi khách hàng tiềm năng Giá mỗi chuyển đổi Hầu hết khách hàng không còn quan tâm đến các số liệu vô nghĩa như số
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